1923

It all started with the blue dot

 

A company named “Ideal” was first founded in Berlin when radio was still in its infancy.

 

Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot.

 

It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products.

 

The blue dot quickly became a symbol of outstanding quality.

 

1932

 

The First Car Radio worldwide was launched by Blaupunkt.

 

1938

 

The dot became a trademark and the company name - Blaupunkt (which means blue dot).

 

 

Historic Blaupunkt advertising

1959


Delivery of the one millionth car radio

Until 1996


A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.

1996


Blaupunkt began focusing on developing and producing high quality and innovative car multimedia units.

 

2010

Back in consumer electronics I Blaupunkt Global brand community

 

2015

Blaupunkt have been awarded as the “Brand of the century – German brand standards”

 

 

 

 

Blaupunkt History
Please click in the image to enlarge.

Highlights in Blaupunkt´s history

 

  • 1932 - First car radio in Europe
  • 1952 - World´s first VHF car radio
  • 1959 - One million Blaupunkt car radios
  • 1971 - Ten million Blaupunkt car radios
  • 1974 - First car radio with traffic information receiver
  • 1979 - 25 million Blaupunkt car radios
  • 1982 - Prototype of first route guidance system
  • 1989 - World´s first mass production ready traffic navigation system
  • 1999 - Production of 100 milion Blaupunkt car radios
  • 2002 - First web-linked navigation system
  • 2007 - 75 years car radio
  • 2010 - Back in consumer electronics I Blaupunkt Global brand community
  • 2015 - Blaupunkt have been awarded as the “Brand of the century – German brand standards”

 

>>> More about the Blaupunkt brand history

Blaupunkt Today

Today more than 30 carefully selected Competence Centers of Blaupunkt Global Brand Community offer the full set of Consumer Lifestyle products and beyond all around the globe.