Blaupunkt - Strong Brand Image and Awarenes
- If your products and your commitment go along with the Blaupunkt brand values?
- If you want to be part of a great technological and strong Blaupunkt global brand community?
- If you want to profit from the successful international Blaupunkt sales?
Why Blaupunkt Global Brand Community?
Brand licensing with Blaupunkt global brand community offers attractive opportunities:
- To profit directly from existing strong brand values instead of a cost intensive, long-term brand building
- To take advantage of decades of brand experience
- To overcome entry barriers into new markets
- To exploit the company?s know-how by product range extensions
- To increase profitability by higher margins
- To achieve more efficiency and flexibility by outsourcing brand and sales activities and thus focusing on product management
- To benefit from time-to-market advantages: time efficient model to expand into new markets
Added Values due to strong Brands
- Products sell primarily because of convincing benefit and value propositions.
- Strong brands create convincing benefit and value propositions.
- Consumers conclude from brand values on product benefits.
- Mere-exposure-effect: in comparison to brands with poor recognition, highly recognized brands evoke familiarity and thus attractiveness and sympathy.
- No-name products or weak brands can even evoke negative consumer settings (unconscious consumer perception).
Blaupunkt Brand Image
Blaupunkt is perceived as a strong brand with strong core values:
- Innovative strength
- Quality
- Technological expertise
- Longevity and reliability
- Sympathy
Abschöpfung eines hohen Markenwertes
- Konsumenten akzeptieren bei starken Marken eine höhere Preisstellung im Gegensatz zu schwachen Marken und “namenlosen” Produkten.
Blaupunkt Brand Positioning
- A high-end performance portfolio of innovative, absolutely reliable consumer electronics products in the highest functional quality to satisfy optimally the widely diverse requirements of customers and users.
- Blaupunkt is the tried-and-trusted brand in the field of consumer electronics, car multimedia, and all related
Targeted Business Areas
- Consumer Electronics and car multimedia
- Related business areas
- Diversified business areas
Commitments and Obligations
- Long-lasting and fair partnership
- Frankness and equitable communication
- Directness and clearness
- Maintenance of brand essence and brand values
- Fostering and trademark protection of the brand on international level
- Clearly determined rules und procedures in order to maintain high quality values
- Communicative platform for the intercommunication of all global brand community partners
- Brand communication: public relations, global internet, international trade fairs Optional: active international sales support
Contact
GIP Development SARL
2-4, rue du Chateau d’Eau
L-3364 Leudelange – Luxembourg