Blaupunkt Global Brand Community

If your products and your commitment go along with the Blaupunkt brand values?
If you want to be part of a great technological and strong Blaupunkt global brand community?
If you want to profit from the successful international Blaupunkt sales?

Brand licensing with Blaupunkt global brand community offers attractive opportunities:

To profit directly from existing strong brand values instead of a cost intensive, long-term brand building
To take advantage of decades of brand experience
To overcome entry barriers into new markets
To exploit the company?s know-how by product range extensions
To increase profitability by higher margins
To achieve more efficiency and flexibility by outsourcing brand and sales activities and thus focusing on product management
To benefit from time-to-market advantages: time efficient model to expand into new markets

Products sell primarily because of convincing benefit and value propositions.
Strong brands create convincing benefit and value propositions.
Consumers conclude from brand values on product benefits.
Mere-exposure-effect: in comparison to brands with poor recognition, highly recognized brands evoke familiarity and thus attractiveness and sympathy.
No-name products or weak brands can even evoke negative consumer settings (unconscious consumer perception).

Blaupunkt is perceived as a strong brand with strong core values:

Konsumenten akzeptieren bei starken Marken eine höhere Preisstellung im Gegensatz zu schwachen Marken und “namenlosen” Produkten.

A high-end performance portfolio of innovative, absolutely reliable consumer electronics products in the highest functional quality to satisfy optimally the widely diverse requirements of customers and users.
Blaupunkt is the tried-and-trusted brand in the field of consumer electronics, car multimedia, and all related

Long-lasting and fair partnership
Frankness and equitable communication
Directness and clearness
Maintenance of brand essence and brand values
Fostering and trademark protection of the brand on international level
Clearly determined rules und procedures in order to maintain high quality values
Communicative platform for the intercommunication of all global brand community partners
Brand communication: public relations, global internet, international trade fairs Optional: active international sales support

Contact

GIP Development SARL

2-4, rue du Chateau d’Eau

L-3364 Leudelange – Luxembourg