Why Blaupunkt Global Brand Community?
Brand licensing with Blaupunkt global brand community offers attractive opportunities:
- To profit directly from existing strong brand values instead of a cost intensive, long-term brand building
- To take advantage of decades of brand experience
- To overcome entry barriers into new markets
- To exploit the company?s know-how by product range extensions
- To increase profitability by higher margins
- To achieve more efficiency and flexibility by outsourcing brand and sales activities and thus focusing on product management
- To benefit from time-to-market advantages: time efficient model to expand into new markets