Blaupunkt - Strong Brand Image and Awarenes

  • If your products and your commitment go along with the Blaupunkt brand values?
  • If you want to be part of a great technological and strong Blaupunkt global brand community?
  • If you want to profit from the successful international Blaupunkt sales?


Why Blaupunkt Global Brand Community?

Brand licensing with Blaupunkt global brand community offers attractive opportunities:

  • To profit directly from existing strong brand values instead of a cost intensive, long-term brand building
  • To take advantage of decades of brand experience
  • To overcome entry barriers into new markets
  • To exploit the company?s know-how by product range extensions
  • To increase profitability by higher margins
  • To achieve more efficiency and flexibility by outsourcing brand and sales activities and thus focusing on product management
  • To benefit from time-to-market advantages: time efficient model to expand into new markets
Blaupunkt Brand Image

Blaupunkt is perceived as a strong brand with strong core values:

  • Innovative strength
  • Quality
  • Technological expertise
  • Longevity and reliability
  • Sympathy
Blaupunkt Brand Image

Blaupunkt is perceived as a strong brand with strong core values:

  • Innovative strength
  • Quality
  • Technological expertise
  • Longevity and reliability
  • Sympathy
Blaupunkt Brand Positioning
  • A high-end performance portfolio of innovative, absolutely reliable consumer electronics products in the highest functional quality to satisfy optimally the widely diverse requirements of customers and users.
  • Blaupunkt is the tried-and-trusted brand in the field of consumer electronics, car multimedia, and all related
Targeted Business Areas
  • Consumer Electronics and car multimedia
  • Related business areas
  • Diversified business areas
Commitments and Obligations
  • Long-lasting and fair partnership
  • Frankness and equitable communication
  • Directness and clearness
  • Maintenance of brand essence and brand values
  • Fostering and trademark protection of the brand on international level
  • Clearly determined rules und procedures in order to maintain high quality values
  • Communicative platform for the intercommunication of all global brand community partners
  • Brand communication: public relations, global internet, international trade fairs Optional: active international sales support


This website uses cookies

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.