1924

It all started with the blue dot

 

A company named “Ideal” was first founded in Berlin when radio was still in its infancy.

 

Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot.

 

It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products.

 

The blue dot quickly became a symbol of outstanding quality.

 

1932

 

The First Car Radio worldwide was launched by Blaupunkt.

 

1938

 

The dot became a trademark and the company name - Blaupunkt (which means blue dot).

 

 

It all started with the blue dot

In the 1920s Blaupunkt still had another name. In 1923 - when radio broadcasting made its first sound in Germany – the “Ideal” company was founded in Berlin. It first produced headphones. Every single item was carefully tested by technicians and labeled with a quality symbol – the blue point.

 

A quality symbol turns into a trademark.

 

It did not take long before customers simply asked for the bluepoint-headphones. The quality symbol had turned into a trademark. In 1938 it eventually became the company's name. Until December 2008 the company had formed part of the Bosch-Group for more than sixty years. Since then it has been part of the AURELIUS Group. After World War II the company moved headquarters from Berlin to Hildesheim. A hundred years of automotive history have been accompanied by plenty of technical progress.

Historic Blaupunkt advertising

1959


Delivery of the one millionth car radio

Until 1996


A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.

1996


Blaupunkt began focusing on developing and producing high quality and innovative car multimedia units.

 

2010

Back in consumer electronics I Blaupunkt Global brand community

 

2015

Blaupunkt have been awarded as the “Brand of the century – German brand standards”

 

 

 

 

Blaupunkt History
Please click in the image to enlarge.

Highlights in Blaupunkt´s history

 

  • 1932 - First car radio in Europe
  • 1952 - World´s first VHF car radio
  • 1959 - One million Blaupunkt car radios
  • 1971 - Ten million Blaupunkt car radios
  • 1974 - First car radio with traffic information receiver
  • 1979 - 25 million Blaupunkt car radios
  • 1982 - Prototype of first route guidance system
  • 1989 - World´s first mass production ready traffic navigation system
  • 1999 - Production of 100 milion Blaupunkt car radios
  • 2002 - First web-linked navigation system
  • 2007 - 75 years car radio
  • 2010 - Back in consumer electronics I Blaupunkt Global brand community

     

     

    >>> More about the Blaupunkt brand history

    Blaupunkt Today

    Today more than 30 carefully selected Competence Centers of Blaupunkt Global Brand Community offer the full set of Consumer Lifestyle products and beyond all around the globe.

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